# identity.md

## Organization Overview
- **Company Name:** IO Rodeo
- **Mission:** To increase accessibility to scientific data collection tools by creating low-cost, open hardware instrumentation, and to further increase accessibility by developing methods and tutorials.
- **Company Structure and Legal Entity:** Small business
- **Founded Date and Location:** Founded in 2009 in Pasadena, California.
- **Size and Scale:** Small business

## Leadership & Team
- **Key Leadership Profiles and Roles:** Will Dickson (Founder), Jo Long (Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on creating open, affordable, customizable, and easy-to-use scientific instruments, supported by comprehensive documentation.

## Operations & Structure
- **Business Model and Operational Approach:** Develops and provides open source hardware science instruments for research and education, specializing in electrochemistry and biochemistry tools. The approach emphasizes open, affordable, customizable, and user-friendly designs, complemented by methods and tutorials.
- **Location(s) and Geographic Presence:** Pasadena, California.
- **Key Partnerships and Affiliations:** Details forthcoming.